Getting Feedback from our Clients

July 18th, 2009 | by FS |

feedback As a business owner, I know that my clients are essential to our business succeeding.  Without them, we would be nothing, and I like to treat them like they are part of my family.  This means that I need to pay attention to their needs and concerns, and try to help them to solve any problems that they might have.

So, it should come as no surprise that I try to get feedback from our customers whenever I can.  Since we run a rental business, we give our computer rental clients a discount if they fill out a survey when they return the equipment.   Most customers are very happy to share their thoughts with us and let us know how we did.

In fact, it was listening to our customers that got us into the audiovisual rental business.  After finding nearly fifty surveys that suggested that we offer such a service, we decided to try it out.  Now, just two years later, it accounts for more than fifty percent of our business.  Without our customers letting us know that we should offer such a service, our business wouldn’t be where it is today.

So, I will be going through the customer feedback from this week today and maybe I will find some inspiration for our next business idea.

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